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March 31, 2004 -- Minneapolis, MN - http://www.leansource.com - Life Time Fitness, Inc., the nation’s fastest growing health, fitness, and nutrition company, introduces LeanSource, a new line of weight loss and weight management products and educational materials formulated by Life Time Fitness designed to help people lose weight safely and effectively.
The LeanSource weight loss and weight management program, including thermogenic supplements, meal replacement shakes, nutritional bars and an educational lifestyle management program are supported by third-party research and formulated with safe, effective ingredients. Furthermore, unlike countless other weight loss systems available today, LeanSource products are used as part of a comprehensive weight management system involving the three pillars of a healthy way of life: exercise, nutrition and education.
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“More than 50 percent of U.S. adults are overweight or obese, and more than 33 percent of adults are trying to lose weight,” said Jeff Zwiefel, vice president, Life Time Fitness Nutritional Division. “This national epidemic has been accompanied by a glut of weight loss supplements and programs, many of which are scientifically ineffective, highly impractical, or simply unsafe.”
Zwiefel said that Life Time Fitness has spent years in the fitness and nutrition industry providing effective guidelines on weight management. “We maintain that safe supplementation will help accelerate weight loss only when used in conjunction with a comprehensive education, balanced diet, and balanced exercise program.”
LeanSource Thermogenic Supplements
The first LeanSource product to be introduced, LeanSource Thermogenic Supplements, are an ephedra-free, soft-gel weight loss pill that utilizes metabolically active ingredients to accelerate weight loss, decrease body fat and increase energy and metabolism.
Developed with Life Time Fitness’ revolutionary Thermo-Blend™ formulation, LeanSource Thermogenic Supplements provide a proprietary, powerful blend of four natural ingredients that help promote weight loss and increased energy, including:
* 7-KETO™ - a patented compound that has been shown to safely increase the body’s metabolism and burn calories and fat throughout the day
* CLA (Conjugated Linoleic Acid) - an essential fatty acid that increases lean muscle mass and reduces body fat
* GREEN TEA EXTRACT - a natural antioxidant that increases energy, burns fat and protects against disease
* CHROMIUM (Polynicotinate & Picolinate) - an essential nutrient that regulates metabolism and plays a vital role in controlling blood-sugar levels
Now available via lifetimefitness.com and at all LifeCafé locations inside Life Time Fitness centers, Thermogenic Supplements have been scientifically designed to promote rapid weight loss without the use of harmful stimulants.
LeanSource™ Meal Solutions
LeanSource Meal Solutions are nutritionally balanced, protein-packed drinks that will offer consumers a convenient breakfast or lunch alternative when a prepared meal is not available. LeanSource Meal Solutions contain fewer carbohydrates, up to twice the protein and half the sugar and calories as compared with other meal solution products. Offered in both ready-to-drink and powder forms, and in two flavors – milk chocolate and vanilla – LeanSource Meal Solutions also provide 25 essential vitamins and minerals, including calcium and folic acid.
LeanSource™: Speed Up Your Metabolism Program
Recognizing the importance of a comprehensive, scientifically based understanding of the body prior to beginning any new diet or exercise plan, LeanSource: Speed Up Your Metabolism provides viewers with a complete lifestyle management program. Available in both video and DVD formats, the program provides the baseline knowledge needed in order to make intelligent decisions about health, fitness and nutrition. The program is designed to help viewers lose weight without counting calories and to exercise more effectively in order to develop more energy.
Together, the new LeanSource products serve as integral components to Life Time Fitness’ compete program for accelerated weight loss - LeanSource™: Four Easy Steps to Success. With the program, participants may see powerful results in as few as eight weeks.
The four LeanSource Program steps include:
1. Taking two LeanSource Thermogenic Supplements in the morning and two in the afternoon
2. Eating five nutritionally balanced meals and two healthy snacks each day and replacing meals with a LeanSource Meal Solution when prepared meals are not available
3. Engaging in 20-30 minutes of cardiovascular exercise and 20-25 minutes of resistance training four times per week
4. Viewing the LeanSource: Speed Up Your Metabolism video/DVD program once per week for three weeks to learn how your body responds to nutrition and exercise
“It is vital for consumers to realize that any weight loss supplement or program that promises, ‘effortless,’ ‘rapid’ or ‘dramatic,’ weight loss without significant scientific or nutritional support may ultimately damage their long-term health,” said Dr. Bill Wheeler, PhD and RD, a former Staff Nutritionist to the President of the United States and US Olympic Decathlon Team, and independent consultant to Life Time Fitness. “Life Time Fitness has based its LeanSource products and weight-management program upon the research and recommendations from accredited biochemists, dieticians and exercise physiologists, and the American College of Sports Medicine guidelines on weight management. The LeanSource program enables the consumer to achieve safe, effective weight-loss supplementation that is geared toward long-term success.”
By following the LeanSource: Four Easy Steps to Success weight loss and weight management program, people can lose twice as much weight than with diet and exercise alone – safely and effectively.
For more information about the LeanSource family of weight loss and weight management products visit: http://www.leansource.com or contact Jason Thunstrom at Jthunstrom@lifetimefitness.com
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